EXIT 2016 had a record attendance of over 195,000 visitors. On Sunday, July 10th, the daily visit record was beaten with over 55,000 people.
This year too, Guarana was one of the main sponsors of one of the biggest and most visited festivals in this region. EXIT and Guarana have the same target group and thus provide a unique experience to their fans during the festival.
Located in one of the busiest zones in the fortress, and one of the most beautiful at the same time, the Guarana Zone gathered and activated many visitors of the EXIT festival this year too. Active, fun, energetic, exciting and visually very engaging, this zone was greatly accepted by visitors.
Expectedly, Zip-line was one of the main attractions for visitors who, besides adrenaline energy, enjoyed a unique view along the route from the upper town of the fortress to the main stage, above tens of thousands of people watching the performances on it. The associations of freedom, activity, adventure and awakened state of mind and body have shown that Guarana and Zip-line is a natural match.
The No Sleep Novi Sad Stage placed the Guarana brand in a demographic segment in which it was not previously present by strategically positioning the slogan into the title. The imposing stage gave a unique feeling to all fans of this type of music and entertainment.
Let yourself go and break the ice with the new Guarana!