OWLS WITH NO MONEY

After the New Year’s holidays, we are left with no money in our pockets. The Owl used this unfortunate opportunity to make a joke and at the same time help its fans to overcome this period. Guarana covered a major part of the year with a courageous activation and a clear message that there is no sleep, even after the holidays when we generally get a bit lazy.
We asked our fans why they were left with no money. We received various interesting answers and visuals. We rewarded the most creative ones with a total of 75 vouchers worth 1000 dinars for buying in the Maxi stores. The site had over 45000 visitors with over 6000 applications for rewards.


20 FOR ME, TICKETS FOR YOU

For its 20th birthday, the Owl doesn’t receive gifts but gives them to its most loyal fans. Those most creative who wished the Owl a happy birthday in an interesting way had the opportunity to win the ticket for the EXIT festival. Over 2000 photos and 100,000 views showed how many people like the Owl and EXIT, especially the two combined. We hope that the creative ones had an unforgettable time at the Novi Sad fortress and that they did not sleep for 4 days. Guarana doesn’t forget its most loyal fans and promises even more interesting prize contests in the future.


POSE FOR A 10

Students are always an inexhaustible source of creativity when they lack time in exam periods. Not one exam period passes without the company of Guarana in the reading room, bedroom, amphitheater, bench, meadow, bridge…. Hmm, locations become weirder and weirder; for that very reason we asked our loyal fans to send us their poses for a 10. We received over 600 photos that were viewed by over 19,000 people. The response was great and it was very difficult to choose the most creative photos. At some moments, the Owl wondered how it was possible to learn anything in that position. Every week, the winners were rewarded with a Guarana rucksack and a set of products. Sixty gifts will be given in the course of six prize weeks.


VIBER STICKERS

Another birthday surprise prepared by GUARANA is infinitely cute and most energetic Viber stickers. Without much say, the Owl enabled its fans to send messages that propagate the lifestyle that has brought them closer to our brand over the past two decades – fun, friendship, joke, optimism and of course – #NOSLEEP! The idea behind designing the stickers was to enable Viber users to make their friends happy, make them smile, and, most importantly, to inspire them to do things that make them happy. Inspired by the good response, we decided to organize a competition called “AS A HABIT, I DO NOT SLEEP IN MY STICKER T-SHIRT” and we asked the fans to send their humorous replies to their friends using the Guarana Viber stickers. They were not afraid to share their messages with us, so we got about 2000 print screen photos, 250 of which were rewarded with a T-shirt.


OWLS WITH NO MONEY

After the New Year’s holidays, we are left with no money in our pockets. The Owl used this unfortunate opportunity to make a joke and at the same time help its fans to overcome this period. Guarana covered a major part of the year with a courageous activation and a clear message that there is no sleep, even after the holidays when we generally get a bit lazy.
We asked our fans why they were left with no money. We received various interesting answers and visuals. We rewarded the most creative ones with a total of 75 vouchers worth 1000 dinars for buying in the Maxi stores. The site had over 45000 visitors with over 6000 applications for rewards.


20 FOR ME, TICKETS FOR YOU

For its 20th birthday, the Owl doesn’t receive gifts but gives them to its most loyal fans. Those most creative who wished the Owl a happy birthday in an interesting way had the opportunity to win the ticket for the EXIT festival. Over 2000 photos and 100,000 views showed how many people like the Owl and EXIT, especially the two combined. We hope that the creative ones had an unforgettable time at the Novi Sad fortress and that they did not sleep for 4 days. Guarana doesn’t forget its most loyal fans and promises even more interesting prize contests in the future.


POSE FOR A 10

Students are always an inexhaustible source of creativity when they lack time in exam periods. Not one exam period passes without the company of Guarana in the reading room, bedroom, amphitheater, bench, meadow, bridge…. Hmm, locations become weirder and weirder; for that very reason we asked our loyal fans to send us their poses for a 10. We received over 600 photos that were viewed by over 19,000 people. The response was great and it was very difficult to choose the most creative photos. At some moments, the Owl wondered how it was possible to learn anything in that position. Every week, the winners were rewarded with a Guarana rucksack and a set of products. Sixty gifts will be given in the course of six prize weeks.


VIBER STICKERS

Another birthday surprise prepared by GUARANA is infinitely cute and most energetic Viber stickers. Without much say, the Owl enabled its fans to send messages that propagate the lifestyle that has brought them closer to our brand over the past two decades – fun, friendship, joke, optimism and of course – #NOSLEEP! The idea behind designing the stickers was to enable Viber users to make their friends happy, make them smile, and, most importantly, to inspire them to do things that make them happy. Inspired by the good response, we decided to organize a competition called “AS A HABIT, I DO NOT SLEEP IN MY STICKER T-SHIRT” and we asked the fans to send their humorous replies to their friends using the Guarana Viber stickers. They were not afraid to share their messages with us, so we got about 2000 print screen photos, 250 of which were rewarded with a T-shirt.